4 Branding Tools For You

Branding Tools

For the last 3 decades, we have worked on perfecting the portable, pop-up kanopy to help you put your business in front of people. Our quality and innovation has continued over the years and our products and designs lead the industry. We know that your business could use a way to promote your products and services, but maybe a kanopy is not the right way to go.  Don’t worry, we have developed several other exciting products that have quality graphics for you to help draw those customers to your store or event. Here is more about 4 of our top sellers.

Teardrop Banner: Give life to your logo or brand through movement 

Check out more about our Teardrop Banner here.

BannerStand: An effective graphic display featuring high-resolution digital printing and effortless hardware setup

Check out more about our BannerStand here.

 

Spinning Dart Banner: An innovative branding and attention-grabbing banner that spins with a slight breeze

Check out more about our Spinning Dart Banner here.

Pop-Out Banner: Double-sided with digital printing, these compact banners are sure to get you noticed

Check out more about our Pop-Out Banner here.

 

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Testimonial Thursday: Gliptone

“Thank you for a fantastic job and quick turnaround. The canopys even came a day earlier than expected which worked out perfect since we were able to use them at show going on in upstate NY. The feedback has been very positive”-Gliptone

Our goal at KD Kanopy is to help you put your company in front of customers. We are happy to help you develop a look and help choose the product that best suits your needs. There is a reason we have led this industry for the past 3 decades, we have great customers who understand the importance of a quality product.

It makes us so happy when our clients are happy and we love being able to feature their positive feedback through our blog. Today, we feature Gliptone, a client who agrees with us, it’s all in the quality of your product.

Gliptone is all about high quality products and they stay true to their word. This company started in New York back in 1947.  Local car enthusiasts believed in Gliptone’s desire to create car wax using high quality products and of course, they use a high quality process. These car enthusiasts started talking about the impressive product that Gliptone created and their company took off. As a non-advertising brand, the bulk of this company’s business has come from a long time marketing trick, word of mouth.

Over the years, they have stayed true to the importance of creating high quality products for their customers. Now, they are more than car wax. Their product line includes ‘wash n’ glow’, ‘carnauba paste’, ‘cream wax’, and leather cleaner/conditioner. Gliptone satisfies car enthusiasts all over the world with these products and prides itself as being “the most useful and the highest quality available in today’s fast paced, results driven detailing industry”. Are you a car enthusiast looking to spruce up your collection of quality car care products? Check out their website!

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3 Ways Football Season Can Help Your Small Business Win Big

It’s that time of year again, football season is back! It’s refreshing when the temperatures drop and it’s time for your team to be back on the field. Last year was full of magic as our hometown team won the Super Bowl. We are proud to be such a big part of the Denver Broncos marketing team. Keep an eye out for our KD kanopies next time you are at a game or enjoying some tailgating. We have our fingers crossed that the Broncos have another great season. Make sure your small business has another great season too with these game changing tips. Football season is a great excuse to amp up your marketing and here are 3 ways to do it this fall.

Create a Football Theme

The country will be buzzing about football during the next few months and if you can figure out a way to incorporate football into your product(s), it will go a long way, Hail Mary long. This can be tricky, just keep it simple. Any type of football connection will work. Perhaps you offer a discount for anyone who comes in wearing your local football team gear or create a sale based on the final score of the weekly game. Of course, this can work from high school football all the way to NFL football. Here are some fun promotions you can run this season.

Be in the Conversations

Like we said, football talk will be all over the internet, in the coffee shop, at school and at work. It can be fun to connect with your customers by adding some of that news into your content. This is a great way to be active on social media this fall. Pay attention to hashtags that are trending, this will help you streamline your topics or grab your customer’s attention with some fun football commentary of your own. Make sure your small business is part of the large number of small businesses who are using social media, an affordable marketing tool and click here to find out why it’s so important.

Show Your Support

No matter the type of business, this works well. Perhaps you pick one day a week when all of your employees can skip their normal attire and dress in your team gear. It is also fun to host a football watch party for your employees. Have them show their support by wearing team colors and snap some pictures of everyone enjoying their time together. Post these to your social media accounts to connect with your customers and hopefully, bring in some new ones. Looking for some football watch party planning tips? Here  ya go!

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The StarShade: A Festival Favorite

This week we have been celebrating the one and only, Burning Man. 2016 marks the 30th anniversary of your not so usual festival. It’s an experience like no other in a place like no other, the desert of Nevada. We are so excited to be chosen by many Burning Man goers for our high quality products. Our StarShade stood out as being a crowd favorite on ePlaya, an online community where Burning Man attendees can gather to exchange ideas about their week in Nevada. It’s a forum operated by the Burning Man Project and is chalked full of information. Interested in signing up? Click here.

Burning Man is a week-long festival created in a temporary city, Black Rock City, Nevada. People gather from all parts of the country to celebrate diversity, art, music, community togetherness and at the end of the week, they pack up and head out, as if nothing ever happened.

Our StarShade design stands out as being especially perfect for a week in the desert. Here’s 3 reasons why festival goers picked our product to help them out this week.

They’re perfect for camping out.

Referred to as the “Rolls Royce” of structures, the StarShade is the perfect place to set up camp under. Festival goers mentioned it was “impressively stout and unphased by the elements”. They couldn’t be more right. The StarShade is a tension-fabric structure that will withstand the elemets. Weather will never be a problem, our side panels quickly and easily enclose your StarShade so that you are left dry and ready to party.  One Burning Man participant mentioned that he would “have no problems placing my bets on this one”.

It’s not going to blow away if you leave it for the day.

Burning Man is all about getting out and exploring the event. There’s endless art and music exhibits so chances are you are not going to be staying at your camp for too long. StarShades are great because once they’re up, they’re not going anywhere. One of our customers has a good reminder, “with the right stakes, this one should have no problems”. These structures can be set up using ground stakes or can be set up on hard surfaces using our new StarShade plates. Another customer said “we’ve seen what the wind can do to structures and I think this shape lends itself to lower wind resistance and the open nature helps as well”.  Feel confident knowing that your structure will be there when you get back from a long day of exploring all the event has to offer.

They look cool while providing shade!

Back in the early 1990s we introduced our StarShade design which revolutionized the look of portable tents. The StarShade tent stands out amongst its fellow tents with its unique look, the perfect alternative to the square four-post canopy tent. One customer even referred to it as being “amazing and so sweet to look at”. Shade is something you are going to be seeking while spending a week in the desert and the StarShade will have you covered. With our single center pole, you can choose from 3 sizes, each covering you with adequate amount of shade.

The StarShade is multi-functional and could be perfect for your next event, check out our website for more details!

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3 Branding Strategies to use!

Making the list of The World’s Most Valuable Brands by Forbes is a pretty big deal for companies. Branding in general isn’t always easy but these companies have excelled at differentiating their product from competitors. Branding will make or break your business.  We are proud to supply some of these businesses with custom, eye-catching kanopies for events all over the world and today we want to give you 3 branding strategies to use that big companies use too.

 Share Your Story

Brand story telling is the reason your business came to be. Sharing stories with people actually has scientific research that backs it up as being a powerful tool and one of the best ways to brand your business. Stories create trust and trust creates business. Here’s more on the research. What can you do to share your story? Get on Facebook and share what inspires your company or tell a visual story, a picture’s worth a thousand words.

Be Present in Your Community

When you brand your business, you want to bring customers to you, this is your goal. We can’t think of a better way than being present in your community. Get out there and be known. If you can get your community to share their experiences with your brand, you will be in good shape.  A good way to do this? Generate hashtags on social media or create a video clip of glowing customer reviews. Here’s a great tool to get you started with video testimonials.

Stay Consistent

A cohesive brand image goes a long way. Look at Coca-Cola, a brand that has been recognized worldwide for decades. Every piece of their marketing works together in a beautifully, unified way. When we say consistent, we mean make sure that everything that has to do with your image or your brand enhances your image or brand in a cohesive way. How can you do this? Start with keeping your colors the same. Check out how important this is. Or come up with a social media schedule, create a consistent posting schedule so that your social media accounts don’t dry up. Hootsuite with help you get serious about your social media.

 

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3 Pop Up Canopy Loving Sports

Last week, we were all about the Olympics and this week we have been sharing pictures from clients who’s fall sports start this next week. Sports are all around us and it’s a great reminder that our pop up canopies make for the perfect gathering place for your team and your fans. Here are 3 sports that especially utilize our pop up canopies.

Cross Country/Track: Cross country is getting ready to start at different schools across the country and if your team doesn’t already have a pop up canopy, you may want to rethink your decision. Cross country meets are always outside which means you are most likely going to run into some weather. Even if you don’t, chances are you want to be protected from the sunshine. With a KD Kanopy, you are sure to provide your team & and your fans with complete protection.

 

Swimiming: Swim season may not be until later but swim meets are a perfect time for a pop up kanopy. Represent your team by gathering under a high quality kanopy in the stands of the pool.  Feel free to ditch the solid color canopies and go with a more personalized look. Show off your team spirit by getting a personalized canopy with your team logo and colors. It’s a perfect gathering place. And if you’re recruiting for your team, you can use this to attract new swimmers. With your team name and logo on your personalized canopy, you are sure to stand out in a sea of solid colors.

 Football: Think tailgating here. We have the perfect option for you. Our canopies are simple and sturdy, making set up, party time, and take down a breeze. Make sure your friends can find you in the parking lot by creating a custom look. You may or may not like it, but you could become the focal point of the tailgate. Plus, the weather will be the last thing on your mind as you play games, eat food and drink drinks. Our pop up canopies are sure to provide you from the wind/rain/snow/sun.

Check out our Interactive Tent Designer to get an idea of the options and possibilities you have with KD Kanopy.

 

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Follow These Olympic Social Media Accounts!

The Rio Olympics 2016 have taken over social media this week & here, we are sharing our favorite accounts to follow. Keep in mind, social media is key to both big events like this one as well as businesses, both big and small. Using social media to market your company is the perfect way to engage your customers and create more traffic to your site. In today’s world, everyone is connected through their mobile device. These connections create so many opportunities, word of mouth is a biggie these days. Anyways, follow these Olympic accounts, we promise, you won’t be disappointed.

Also…do you ever wonder about those blue check marks next to names of people on Facebook or Twitter accounts? It means the account has been verified as either being the real person or a legal representative. Here’s some more info.

Follow these Facebook accounts:

NBC Olympics because it’s everything you need to know about Rio. Plus, get exclusive content and interviews that they don’t show on T.V.

Michael Phelps because he’s the most decorated Olympic athlete to ever live and we get to witness his magic.

April Ross because she’s the real deal and she’s competing alongside the legendary Kerri Walsh Jennings.

Follow these Twitter accounts:

Rio 2016 (@Rio2016_rn) because they have all the news to fill you in during the day, in a quick way.

Matthew Centrowitz (@MattCentrowitz) because he’s fast and really funny. He will be competing in the 1500 m (which he can run in less than 4 minutes!) and his tweets will keep you laughin all day.

Jake Dalton (@jake_dalton) because he gives us a firsthand view of what it takes to compete in the Olympics.

Follow these Instagram accounts:

Jim Bell (@jfb) because he’s the Executive Producer of the NBC Olympics, talk about behind the scenes!

Tony Azevedo (@tonyazevedo8) because he was born in Rio but raised in CA, his pictures are great.

Miles Chamley-Watson (@mchamleywatson) because he’s a fencer and a model, what more could you want to see as you cruise through your feed?

Didn’t see your favorite athlete on our list? Here’s some more to check out!

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3 WAYS TO MARKET YOUR BREWERY

Craft beer is taking over local towns and taps and there is no slowdown in sight for these small and independent businesses. The brewery world is a fun one, full of tasters, pints and growlers, beer gardens, tours and socializing. Towns across America are filling up with breweries and marketing these breweries really matters. Today we share with you 3 ways to do it better.

Tell Your Story

Start here before you worry too much about which websites you will be advertising on or what your social media strategy will be. People love to know the story behind the beer they’re drinking before they buy the t-shirt of the beer they already drank. Your background, your story, your legacy will help you stand out from the crowd. Most likely, you are starting a brewery for a reason. Share those reasons and latch on to your customers. Our clients at Oskar Blues Brewery in Longmont, CO have a great story about how their business has been created and shaped over the years.

Use social media

This may seem like the obvious one and that’s because it is. Social media is as popular as craft breweries and if you’re not connected, you’re going to lose out. Social media gets people talking and if your social media strategy is creative enough, people will be talking about you. Plus, social media allows you to share posts, maybe you decide to have a contest for a gift card or you can hold events like a run club. Sharing these posts allow for them to be seen by more people, more people equals more business. You can also use hashtags, post your tap list to Facebook every day and get people to tag pictures of your beer on Instagram. Here’s 10 beer brands that are rockin the social media scene.

 Be Present Outside of the Brewery

The more your community sees your brand outside of the brewery, the more likely they are to venture to your brewery for a beer. Maybe you could partner with a food truck during a local festival. Beer and food go hand-in-hand so why not help each other out? Or you could sponsor a local sports team. We recommend sticking with the adult sports teams like softball, soccer or basketball. This is a great way to promote your brewery and you can extend it by having them over for a beer after the game.

Being creative with your marketing can make all the difference in such a crowded field. Here’s some more ideas about how to promote your brewery , these ones are free!

 

 

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6 WAYS TO ACCESSORIZE YOUR KANOPY

Our company aims to help you attract customers to yours. We will help your brand come alive when you chose to have us create a kanopy for your business. But, we don’t stop there. Not only will we provide you with a tent that will last and give a good return on your investment, but we also have a variety of accessories that will compliment your kanopy in a show stopping way.

This week we have been showcasing companies that have the complete set up, kanopy and all. Here, we are sharing a little bit more about each accessory that we offer so that you can outfit your kanopy and wow the crowds.

Side Panels  help enclose your kanopy, channel traffic flow, and provide extra protection from the weather. It’s a great way to add some versatility to your StarShade, Majestic or PartyShade tent. Hooking the side panels on to your kanopy is quick and easy with the hook-and-loop attachments but for an extra cost, we can make your side panels with zipper attachments. Choose from 17 bold colors or have us custom print your logo to the panel.

Rail Curtains  will also give you that partial enclosure and will help channel traffic but they also allow customers to see inside your tent. They stand 30” high and are easy to attach with brackets and telescoping rails that will work with 5’, 8’ and 10’ kanopy leg spans. Again, choose from 17 bold colors or have yours custom printed.

Our custom table covers  will leave a lasting impression on your customers. They are collapsible, fully fitted and come in a variety of sizes and colors. Choose from 4’, 6’ or 8’ and 17 different colors, or of course, have us custom print for your set up. Like the rest of our branding products, the table covers are water-resistant, fire-retardant and UV-protected. Don’t be setting your awesome product out on a drab table any more.

Chalet Tops  are the perfect way to add pizzazz to your pop-up tent. They are compatible with any of our 10’x 10’ pop-up frames, making them a popular choice. Choose your fabric to be a solid color or custom printed. Either way, the fabric is a one-piece skin that extends the entire length of the legs and is strong, lightweight, water-resistant, fire-retardant and UV-protected.

Weight Bags ensure the stability of your kanopy and are specially designed for this use. Our pop-up, portable canopies need to be properly secured and you need to protect your investment. These weight bags do just that in a simple way. Don’t bother with finding soft enough ground to stake your tent in to, weight bags let you set up on any surface. Choose from our 2 variations, water or sand filled, both weighing 30 pounds when full.

Our hard case  will protect your kanopy frame while you take it from place to place. Not only does it help protect this investment during transit but it is a great way to store it while it’s not in use and it is UPS-shippable so you know your frame will arrive to its destination unharmed. It is tough, roto-molded polyethylene, has easy to hold handles for carrying or rolling and will fit any of our PartyShade pop-up canopies.

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3 Reasons Why a KD Kanopy is a Great Investment

All week we have been sharing winter inspired photos of our canopies in action, hopefully you enjoyed the cool down. As wild as it was to see winter pop up in July, it was a good reminder that it is never too early to start planning for the rest of your year’s events. A high quality pop up canopy is a great investment to make for your business. Check out our 3 reasons why.

1.It’s a Lifelong Investment

Having a canopy for your business will come in handy when it’s time for tradeshows, conventions or other events where you can market yourself.  Stand out of the crowd and impress the passerby’s with a canopy that shows off your logo. When it comes to the construction of the canopy, it’s important to buy nice so you don’t have to buy twice. There are a lot of buying options out there but with a KD kanopy or tent you are getting the best in materials and technology. They are reliable and easy to use. Set up at your next event in less than 20 minutes and when it’s time to pack up, know that the whole structure will fit into your trunk. It’s easy. Having a tent that will last you while is well worth the money, and it will save you the hassle of having to replace it year after year, it’s a win win.

2.Look good, feel good.

Canopies are a great tool to use if you want to be noticed. Here’s the thing, a lot of people are figuring this out. Be the company that people notice first and forget last when they are walking the rows at a tradeshow. With a KD kanopy, you can show off your logo or your team colors.

Whatever you do to display yourself, look the part. First impressions are everything and it’s becoming more and more important to be unique. A cheap tent is going to put off a cheap vibe. Make a statement with a branding product that grabs the attention of everyone

3. It’s all in the printing…and we know how to do it.

When it comes to printing there are 2 common options: screen & digital. One isn’t better than the other. Both processes are going to give you the end result that you want, it’s really a matter of opinion and necessity. If you are interested in getting printing done on your next KD kanopy, check out our tips for determining which method will work best for you.

  • Is your company logo simple? Are you looking for something with just two or three colors? Then screen printing could be the way to go and prove to be more cost-effective.
  •  Are you an artist? Or is your brand bold? Digital printing uses “inkjet type” printers capable of printing complex designs, photographs and colors on your entire canopy top. If you want to show off your work or stand out in a crowd, digital printing might be the best route to take.
  • One important determining factor in digital versus screen printing is budget. In general, digital printing is more costly than screen printing. Because one of the main costs associated with screen printing are the screens themselves, by reducing colors or cross-purposing screens, we can help lower the cost of your screen printing project.

We encourage you to be selective with the printing. To each their own with this, it all depends on the canopy and the customer.

Visit our website to view all of our pop-up canopies, tents, and other branding tools that you can use for your business today!

 

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