THE STARSHADE: A Big Kanopy for Big Dreamers

Our mission at KD Kanopy is to help you stand out from the crowd. This is true whether you are a business, a sports team, a fan, or any other group of dreamers. We are excited to help you develop the perfect look for your needs. If you’re a big dreamer, chances are you want to make a big impression. Our StarShade design is an eye-popping innovation that we introduced in the early 1990s. It revolutionized the look of portable event tents and is ready to revolutionize your dreams.

Speaking of dreams, our clients at Camp Beemore know a thing or two. This group of people, out of Baltimore, is made up of artists, creators, producers and of course, dreamers. 2016 took them to all types of events including balls, bazaars and The Freeform Arts Festival. Of course, with this bright purple StarShade, they were hard to miss, making a lasting impression on festival goers. We know 2017 will bring them to more magical events to exhibit the talents of their ‘mischief-makers, booty-shakers, world-creators, dream-dreamers, plan-schemers, music magicians, technicians, agents, and reagents.’

The StarShade is the perfect addition to their outdoor festivals, and for yours too. This kanopy is big. You have a few choices—the 200, the 400, and the 800. Each giving you the respected amount of square feet. The size you choose will allow for more or less people to fit underneath, whether they are hanging out or seated at banquet tables. We love the bold color Camp Beemore picked for their StarShade and we have 16 more colors to choose from. Or of course, you can choose to have it custom screen-printed with graphics of your choice.

We make sure that you are getting a quality pop up kanopy when you order from KD. We use the best of the best materials when it comes to every aspect of our kanopies, from the frame to the top. We provide the high quality that you and we both expect.

No matter what your unique StarShade looks like, design-wise, know that they are easy to set up and to take down. This giant kanopy will be set up in a matter of 20 minutes and breaks down to a few carry bags that will fit in your trunk for easy and convenient storage.

Just like our friends at Camp Beemore, with a StarShade, you will become the star of the show. KD Kanopy is proud to provide you with the original StarShade.

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MARKETING TRENDS FOR THE NEW YEAR

It’s all about selling your product or service to your customers. Marketing is there to help you communicate why these customers should buy your product. Of course, easier said than done as marketing is a wild ride of figuring out the best ways to bring those customers in. Predictors are saying that “2017 will be the year of a little less conversation and a little more action”.  Here are a couple trends you might see in 2017. Remember, you’ll never know unless you try, so have fun & don’t hesitate to try out new ideas.

MAKE CONTENT MARKETING YOUR BEST FRIEND

Attract your present customers and bring in some new ones with creative content marketing. They key to this is to make it valuable. Make people want your product instead of making them avoid it. Continue to market through email, social media, pod casts and videos because that’s what people use most. But, make it exciting! Try out something you haven’t tried before. Hook your audience. Here are a few ideas to turbo charge your content marketing this year.

BRING YOUR STORY TELLING TO LIFE

As we said earlier, 2017 will see more action. When a customer sees a video, they connect immediately. We are seeing a lot more videos as we scroll through newsfeeds and a lot less static images or words. Videos are a much more memorable way to get your message across. Facebook’s Live Video feature lets you engage with your customers while you broadcast. With more and more updates, this is becoming even more valuable.  Even though the idea behind Live Video marketing isn’t a new one, Facebook is making it easier. Here are some great examples of Live Videos that have been used on Facebook.

 

 

 

 

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Big Resolutions for Your Small Business

Happy 2017! We know getting back into the swing of reality this week wasn’t easy but we hope this first week of the New Year has started off in a motivating way. Resolutions are making their way back into conversations. As our friends over at health.com say, “New Year’s resolutions are a bit like babies, they’re fun to make but extremely difficult to maintain.” There’s no time like the present to make a resolution to live healthier, organize your home better or volunteer more of your time.  But don’t forget to add your small business onto your list of things to improve. Here are 3 resolutions for your small business to make this year.

 AUTOMATE AS MUCH AS POSSIBLE

There are daily tasks for your business that suck up your energy and time. Luckily, we live in a world where technology can help us. Explore ways you can use technology to help you streamline your social media postings, communicate with past and present clients, or help with sales. The benefits of freeing up your time can be huge and the options for automating seem endless these days. Here are a few tools that might to fit your needs.

START A BLOG

Having a blog is the best way to get fresh content in front of your consumers. If your business has a website you should consider starting a blog too. Make sure that once you start it, you update it frequently and make it easy to find. Blogs are a great way to provide new info while you promote your social media marketing. Here are 5 steps you can take to start your blog today.

 TAKE A VACATION

Having your own business or working for one is a big commitment.  If you own a business it’s likely that you put that business first. Of course, this makes sense, it’s your livelihood, but don’t forget to take some time for yourself. Unplug from emails and social media while you focus on you. It doesn’t have to be a long vacation but when you come back you will feel refreshed, motivated and ready to put some new ideas to use. There are several health benefits to taking a vacation so it’s a win-win for you and your business.

As long as you go into 2017 with the attitude that this will be a successful year for both you and your business and you won’t go wrong. Don’t forget to contact us if we can help you put your brand in front of people!

 

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DO Post This, DON’T Post That: NYE Social Media Tips for Your Business

With less than 3 days before 2016 becomes history, it’s time to get your business’s social media party started. Today we want to share some DOs and DONTs to keep in mind when posting to your business’s social media accounts during the most tweeted, Facebook-posted, Instagramed, Tumblered night of the entire year, New Year’s Eve.

DO a theme.Focus your NYE social media around a theme that is specific to a party you are having or an event your business will be at, not just a NYE theme. By word of mouth, this should bring people back to your site and ignite more conversations.

DON’T just post to one account. Make sure you are coordinating to your social media posts on all of your social media platforms including Facebook, Twiter, Instagram, Tumblr, Pinterest, YouTube, etc. For more tips on how to keep your social media accounts organized check this out.

DO wish your customers/fans/clients a Happy New Year and DO it from your heart. The more real and genuine your post, the better. Let them know what you are hoping for them in the year ahead, don’t just post a stock photo.

DON’T post any photos of you and your family/friends out on NYE if you have been enjoying too many adult beverages. This sends an unprofessional vibe & people are likely to see you and your business in a different way.  It’s not worth it.

DO be creative with your email subject linesStand out from the rest of your competition with subject lines that promote special offers, create last minute sales or wish your audience a Happy New Year.  Our friends at Vertical Response show you some of their favorites here.

 DON’T forget to mention what is coming up for your business in the New Year. This is a good time to mention new products & services, updated hours, price changes, etc. If you keep your customers in the know, there is no reason they won’t be coming back to your business in 2017.

From all of us at KD Kanopy to all of you, Happy New Year. We are looking forward to helping you put your business in front of people in 2017!

 

 

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3 Festive Holiday Marketing Campaigns

It’s the most wonderful time of the year…for holiday marketing that is. Christmas is only a few days away and it’s highly likely you have been exposed to some pretty creative marketing tactics. Consumers spend more time online, watching T.V. and going to the movies this time of year which means companies are making a bigger effort to grab your attention. Here are our 3 favorite holiday marketing campaigns.

Budweiser

The Budweiser Clydesdales have been a recognizable symbol of Christmas for years. Budweiser, who is the country’s 3rd highest selling beer brand, and one of our best clients, has used the Clydesdales to refer to the groups of Clydesdale horses that pulled beer wagons for Budweiser at the turn-of-the-century. Of course, nothing warms the heart of a consumer more than live animals in a marketing campaign, especially during the holidays. Since 2014, Budweiser has shifted gears and has been appealing to a slightly different audience, millennials. Their #HolidayBuds campaign is encouraging their consumers to snap pictures of their products and post them to social media. It’s a great example of how a company is able to connect an offline world to an online world.

REI

Their campaign to #OptOutside instead of opting to shop on Black Friday sent echoes of praise through both their consumers and the advertising world. We love that this company started this idea because it makes us all surrender to the hustle and bustle that is Black Friday (and holiday shopping in general) and shows us the importance of spending time in our surroundings with the people we love the most. Of course, we value the efforts that companies put forth to grab the attention of consumers during the holidays, but there is something extra special about the gift of time. Check out more about this campaign and how millions of people and hundreds of companies chose to go out with them this holiday season.

Coca-Cola Coca-Cola

Coca-Cola quickly pops into our head when we think of companies who get into the holiday spirit. They have been working hard to brand themselves since 1931. That’s 86 holiday seasons. Of course, their soda pop has been around much longer, it’s been bottled since 1891. Their approach to the Christmas season has obviously changed over the years but one thing, or should we say, one notable person, has stayed the same: Santa. Over the years, Coca-Cola has referenced familiar stories, pop culture and other current events to become the perfect holiday brand. Santa has been there every step of the way. He has been seen drinking bottles of the famous Coca-Cola in his holiday outfit, sitting in front of a Christmas tree with popular toys, and listening to children’s Christmas wishes. This image of Santa, red suit and all, connects with us every year. Even though Coca-Cola fully denies the claim that Santa wears a red suit because Coca-Cola’s brand is red, it has certainly helped their holiday marketing campaign. We don’t know about you, but when we see Santa drinking an iced cold Coca-Cola, we know Christmas will be here soon.

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3 Ways to Use up Your 2016 Marketing Budget

 2016 is coming to a close already! We hope it has been a happy & successful year for you and your business. The fourth quarter is a good time for you to take a peek at how you have executed your marketing strategies while you get ready for 2017’s marketing activities. Use these last few weeks of the year to stand out from your competition and keep your marketing strong until the finish line. Here’s 3 ways to spend that last little bit of your marketing budget before 2017 makes its debut.

Give Praise to Your People

Your staff has worked hard all year, make sure they know how much you appreciate their efforts.  This doesn’t have to have a huge impact on your budget, you can bring in donuts and coffee one morning or go all out by hosting a holiday get-together. Writing individual thank you notes to your staff members is also a memorable way to show your gratitude. Check out more great ways to say thank you to your employees.

 Update Your Website.

Think spring cleaning but for the winter. Use this time for a quick update & refresh to your website. Check in on your writing. Make it more readable by using short, tightened phrases and use an active voice. Update your content too. You should keep any current content that is still relevant and then add new pages or lines to your site with new content. You should be able to answer ‘yes’ when you ask yourself, does the page accomplish what it’s intended to? Here’s a cool tool that can help you with optimize the content on your page.

Tie in the Holidays

Tis the season to be jolly. Connecting your marketing with the holidays will get people interested. Of course, if your product makes for a great gift, create coupons or run specials for them to get the best deal. If your product doesn’t necessarily make the best gift, you can consider themes and emotions that are associated with this time of year. People seem to be more frazzled with travel, gift buying, spending time with families and planning parties. Perhaps you can ease their stress with your product or service.

It’s use-it-or-lose-it time as far as marketing budgets go. 2017 will be here before you know it. Use these strategies & take a look at this Small Business Marketing Year End Checklist to assess your 2016 performance.

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Stand Out From the Crowd!

Looking for a pop-up kanopy that will help you stand out at an event?

We at KD Kanopy have you covered, literally. All of our options include quality and durability so that you get a good return on your investment. Choose from a variety of different styles but really ‘wow’ the crowd with one of our unique designs.

OPTIDOME

Looking to add some class and elegance to your display? The OptiDome gives you both. This design is ideal for temporary outdoor events or festivals. The ability to use full-coverage printing on this design will allow you to create a traveling brand environment. You are sure to stand out from the rest of the look-alike kanopies with any of the three sizes. Make that lasting impression!

STAR SHADE

Our StarShade has revolutionized the look of portable tents. Ever since the early 90s, the StarShade has been providing clients with an alternative to the square four-post tent. Best used outdoors, this kanopy is supported by a single pole inserted into the ground or it can be set up on a hard surface with our StarShade plates. Choose from three different sizes, the 200, 400 or 800 and you will be the star of the show.

BARREL-TOP

This design is one-of-a-kind. The creative top allows for more graphic space, up to 75% more graphic visibility than the standard kanopy top. This style will help you put your brand in front of people in a creative way. It looks great with custom screen printed graphics and is available in a 10’x10’ size.

BARN-TOP

Our Barn-Top design is sure to set you apart in a crowd with its unique look. This kanopy has been designed to give you an edge on your competitors. The Barn-Top looks different, attracting the attention of customers in your area. The kanopy top is water-resistant, fire-retardant and UV-protected. You can order it in a solid color, we have 17 you can choose from, or get it custom designed to your wishes. After you quickly and easily set it up, you will be the talk of your event.

 

 

 

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Embrace Outdoor Marketing in the Winter!

The official start of winter is still a few weeks away but we are already feeling the temperatures drop and the season beginning to change. We are hoping those cooler temps don’t have you running inside. Make sure you are ready to market yourself while braving the conditions. Here are a couple of our most reliable branding products that are sure to tolerate the wind, snow and cold temps, all while looking good & getting your product in front of people.

Banners

Our banners are a great option, regardless of the weather. Both the Teardrop and the Bow Banner are ideal for outdoor events (indoor too) and are ready to use in a matter of seconds. Don’t let a snowy and cold ground scare you away from using these banners. Both come with ground stakes and a stand made especially for hard surfaces. Plus, the EverTex fabric used to create your banner is strong and lightweight. The wind doesn’t stand a chance. The colors you choose for the full-coverage digital printing are sure to jump out and catch people’s eye on a cloudy, snowy day.

Majestic Pop-Up Kanopies

Our pop-up kanopies are made with commercial-grade aluminum frames, built to withstand all of the winter possibilities, even rust. And trust us, it’s hard to miss a Majestic in a crowd. The durability, versatility and its excellent visual appeal make the Majestic one of our top-selling kanopies. The frame is strong enough to withstand the winter conditions and the top of these kanopies do the same thing. They are not only meant to catch the eye of passing consumers with multiple color and printing options but let it snow, let it snow, let it snow. The water-resistant polyester is ready to live up to its name. If the Majestic style doesn’t fit your needs, our other kanopy options are sure to be winter loving, crowd pleasers too.

Marketing outdoors may be easier in the warmer months but where’s the fun in that? With the right products, you don’t have to worry about the possible challenges winter may bring. We at KD Kanopy are happy to help you get equipped with the right branding tools so that you can have a warm and inviting setup, even if the conditions have something else in mind.

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Happy Thanksgiving!

Today, and every other day, we want to say thank you. Our KD Kanopy team hopes you are feeling as grateful as we are, especially today. Day in and day out, we strive to help you as a business, show off your product or brand. Thank you for trusting us to help your business be known. We love watching your business thrive & we are beyond grateful to create positive, lasting partnerships along the way.

Our past posts featuring testimonials from happy customers show what this business is all about. We could not be more grateful for our customers. For the next week we have a great deal for all of our current, past & future clients, you don’t want to miss out on this one.

Now through December 2nd 2016 we are giving 40% off all printed tops with frames. It’s the Black Friday deal that keeps on giving. Our innovative products are reliable & easy to use. By using the latest materials & technology, this investment is sure to last over time. Plus, you are guaranteed smooth operation with no binding.

 This deal doesn’t come around often, take advantage while you can. And don’t forget, it’s never too early to start planning for your spring & summer events. Thanks for choosing KD for your kanopy & other branding tool needs. From all of us to all of you, Happy Thanksgiving!

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Testimonial Thursday: Brookside Community Play

It’s Thursday! You know what that means. Time to spread some happiness by sharing some happy words from one of our clients. Lately, it is easy to express gratitude as we approach Thanksgiving week. We at KD Kanopy are grateful every day for the clients we have and those we will have in the days ahead. Thank you for choosing us to put your brand in front of others. Time to play.

“We love our tent! It worked perfectly, was simple to set up and tear down, plus it stood up to the elements really well!”- Brookside Community Play

When was the last time you got out and played? Maybe work and other adult obligations have been getting in the way but we have a feeling that if you have children close by, play is a big part of your life. And if it isn’t, it should be! Plato once said “you can discover more about a person in an hour of play than in a year of conversation”. It’s true, the more kids can play, the better they become at thinking about different possibilities. The research & the science behind play is one thing, making it happen is another, and that’s where Brookside Community Play comes in.

Brookside Community Play is “using the power of play to change lives and (their) neighborhood” in Indianapolis, Indiana. We love what they’re doing to engage both kids & their families in healthy play. It is becoming easier & easier to get wrapped up in the negative influences within communities. Instead of families living in that fear, BCP makes it easy to enjoy time together in a positive way.

No matter the season, BCP gets kids and their families to gather in a near by park to play.  Basketball, soccer, t-rex tag, kickball, jump roping, hula hooping & other forms of play take over the park 1 day a week. They know that this time helps build character, develop healthy competition & puts their neighborhood to good use.

We are incredibly proud to have them as our clients and look forward to watching play change lives. If this program inspires you to give back, they do accept donations.

 

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