3 Reasons Why a KD Kanopy is a Great Investment

All week we have been sharing winter inspired photos of our canopies in action, hopefully you enjoyed the cool down. As wild as it was to see winter pop up in July, it was a good reminder that it is never too early to start planning for the rest of your year’s events. A high quality pop up canopy is a great investment to make for your business. Check out our 3 reasons why.

1.It’s a Lifelong Investment

Having a canopy for your business will come in handy when it’s time for tradeshows, conventions or other events where you can market yourself.  Stand out of the crowd and impress the passerby’s with a canopy that shows off your logo. When it comes to the construction of the canopy, it’s important to buy nice so you don’t have to buy twice. There are a lot of buying options out there but with a KD kanopy or tent you are getting the best in materials and technology. They are reliable and easy to use. Set up at your next event in less than 20 minutes and when it’s time to pack up, know that the whole structure will fit into your trunk. It’s easy. Having a tent that will last you while is well worth the money, and it will save you the hassle of having to replace it year after year, it’s a win win.

2.Look good, feel good.

Canopies are a great tool to use if you want to be noticed. Here’s the thing, a lot of people are figuring this out. Be the company that people notice first and forget last when they are walking the rows at a tradeshow. With a KD kanopy, you can show off your logo or your team colors.

Whatever you do to display yourself, look the part. First impressions are everything and it’s becoming more and more important to be unique. A cheap tent is going to put off a cheap vibe. Make a statement with a branding product that grabs the attention of everyone

3. It’s all in the printing…and we know how to do it.

When it comes to printing there are 2 common options: screen & digital. One isn’t better than the other. Both processes are going to give you the end result that you want, it’s really a matter of opinion and necessity. If you are interested in getting printing done on your next KD kanopy, check out our tips for determining which method will work best for you.

  • Is your company logo simple? Are you looking for something with just two or three colors? Then screen printing could be the way to go and prove to be more cost-effective.
  •  Are you an artist? Or is your brand bold? Digital printing uses “inkjet type” printers capable of printing complex designs, photographs and colors on your entire canopy top. If you want to show off your work or stand out in a crowd, digital printing might be the best route to take.
  • One important determining factor in digital versus screen printing is budget. In general, digital printing is more costly than screen printing. Because one of the main costs associated with screen printing are the screens themselves, by reducing colors or cross-purposing screens, we can help lower the cost of your screen printing project.

We encourage you to be selective with the printing. To each their own with this, it all depends on the canopy and the customer.

Visit our website to view all of our pop-up canopies, tents, and other branding tools that you can use for your business today!

 

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TESTIMONIAL THURSDAY: FLORIDA WILDFLOWER FOUNDATION

This testimonial will leave you wanting to explore your surroundings on this hot summer day, hopefully for some summer time wildflower blooms! Our client, the Florida Wildflower Foundation, uses their pop up canopy as an eye catching display at local festivals and events. They are pleased with their purchase and always, we are pleased with their review.

Our canopy is still doing great! We get comments from other vendors attending festivals on how nice and sturdy the structure is. Most everything else we’ve seen is flimsy.”-Florida Wildflower Foundation

We are lucky, our clients are always doing good for their communities. The Florida Wildflower Foundation, a non-profit organization, proves that to be true yet again. Their mission is “to enrich lives with Florida’s native wildflowers”. They do this through education, planting and research projects. They are able to fund this great work using sales from their state wildflower license plate. In the last 16 years, they have received $3 million in donations, amazing!

Wild flowers are pretty special and are uniquely important to ecosystems. If you are lucky to live in Florida, click here to get some great resources to help you grow wildflowers that will be best for your specific landscape. Live somewhere else? Check out Wildflowers Across North America for great recommendations and knowledge. Perhaps you are the type who would rather take in their beauty without doing the work of gardening. Here are the best places to see wildflowers around the United States.  Happy gardening!

 

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Testimonial Thursday: Zeta Phi Beta Sorority, Inc.

It’s Testimonial Thursday and you know what that means. Time to share a little something from a happy client. We are always excited to hear that our clients are pleased with their purchase and we are proud to keep leading this industry. We would love to see your pictures of your canopies in action!

 There is something to be said for groups of people who strive to make the world a better place. Today’s testimonial comes from a group who does just that, The Zeta Phi Beta Sorority, Inc. Alpha Alpha Omega Zeta Chapter.

 We highly recommend KD Kanopy! They pay attention to detail, provide quality merchandise and are fast and reliable. We debut our canopy this weekend and it was well received. THANK YOU!

 This sorority has a rich history of providing excellence to their surrounding communities. It was started back in early 1920 when there was unrest because of The Klan. On a happier note, the Harlem Renaissance was creating a cultural center out of Harlem where black artists, poets, magicians, scholars and photographers were expressing their creativity. With all the unrest of this decade, including The Great Depression, the sorority was founded and they were excited to acknowledge problems in society, prejudices and poverty that was affecting groups, especially the black community. Their programs continue to provide national and international assistance to communities in need.

 

The Alpha Alpha Omega Zeta Chapter of this sorority is located in Yonkers, NY and serves the West Bronx & South Westchester Counties. This audacious group of women are hardworking and full of fun. Speaking of fun, this group of women is active in various programs and festivals throughout the year. This is a great opportunity for them to show off their sorority using a KD branding tool.  Check out our site for all the options.  On July 24th they are hosting an incredible event, the Amazing Sunset Soiree. Sounds like a night full of food and drink, a D.J., a Jazz Band, a raffle and door prizes…a night you don’t want to miss. Get your tickets here.

 

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Our Hot Summer Marketing Tips

Summer is in full swing and with The Fourth of July right around the corner, now is the perfect time to share our hottest summer marketing tips. People are off enjoying vacations which might leave your business feeling pinched for revenue. With traffic down, it’s time to turn up the heat with your marketing. Here are our 3 favorite and hottest ways to go about it.

 Have fun with Crazy & Wacky Days

Of course, Fourth of July is a summer staple. Who doesn’t love to play outside all day with their family and then watch a spectacular firework show to kick off the night? It can be a tough time for marketing though. You just need to get creative, make sure you have mobile sites and partner up. Of course, it never hurts to go extra patriotic. Check out these fun patriotic 4th of July marketing ideas (https://thrivehive.com/4th-of-july-marketing-campaigns-and-promotions). You can celebrate all kinds of wacky days this summer. Create some fun (and funny) themed contents to celebrate in store and online. There’s National Chocolate Ice Cream Day, Fresh Veggies Day, World Jugglers Days, Cheer up the Lonely Day, Hammock Day, the list goes on and on. Actually, there’s a fun and wacky thing to celebrate every day this summer. Check out this list or make up your own day!

Let the Temperature Take Control of Things

Summer gets hot, people want to cool down. Help them out. Fans, water bottles, drink cozies and other promo items are perfect for summer marketing. Don’t be afraid to be generous. Go to those busy ‘hot spots’ in your area…beaches, pools, high traffic areas, the skate park, trails, summer attractions. Set up a spot where people will notice you. This is where a KD Kanopy Teardrop Banner or Spinning Dart would be perfect, or a pop-up canopy of course…check out our different options here. This way, you are maximizing your exposure without spending too much. You could even launch a discount based on how high the temps climb.

 Get Involved in Local Events

You may have already noticed, but summer time is a great time for big outdoor events and festivals. No matter where you live, we bet your community agrees. We cannot think of a better time to capture your business interacting with happy, smiling customers than in the summer. So, get out to those fairs, concerts, and other happenings and captivate people. Get as involved as you can. Maybe this means you are handing out pamphlets or business cards or maybe you want to put your pop-up canopy in a place where you can interact with potential customers. Personalize your business, tell your story and of course, get some networking in. This is all going to depend on the nature of the event and your budget…as we’ve said before…get creative. And if you want to explore more benefits of local event marketing check this out. 

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The 80s Called….They Don’t Want Their Marketing Back

Let’s face it, you can’t afford to not market your business. Marketing is to business as sun is to flowers; without it, you’re going to see very little growth.

 KD Kanopy loves to help businesses advertise themselves with our branding products. We started back in 1983, when marketing was marching to a different beat, a neon colored, pop-music, totally radical beat, to the max.

 Today, we are throwing it back to the 80s and taking a look at how marketing has changed and how important it is to make sure your marketing isn’t giving off vibes from 30 years ago.

A lot of great trends surfaced in the 1980s: Cabbage Patch Kids, Pac Man, Jellies, Madonna, it was a decade of fun but marketing rarely made that fun list. Actually, it was pretty rare for a company to even have a marketing department at all.

Eventually, people knew that if they got creative, their business would grow. The economy started off slow in the 80s but eventually catalogs and magazines were the best way to get your product in front of people until advertising on TV became King, which marked the beginning of the digital age. From here, there was no turning back.

Today, marketing is all about the Internet: Email, Google, Twitter, Facebook, Instagram, and LinkedIn. Which is why, if your business doesn’t connect to social media accounts, etc. you should rethink your strategy. You must stay relevant. You must use technology. Here are our favorite ways to do so:

  1. Be phone friendly…people use their smartphones to check email, browse the web and get on to their social media accounts during the day. Make sure your website is mobile friendly or you’re going to lose traffic. Here’s a tool to get you started with making a mobile site.
  2. Market through email…narrow down the info being sent to your customer by giving them what they want, no extra fluff. MailChimp is a great tool to help you with this. Plus, you are guaranteed to land in an inbox which is why this is one area you should not neglect.
  3. Social media…use it the right way, it can hurt or help your business. It’s easy and affordable but you have to be creative with your posts in order for people to stop and actually read them. Need some ideas? Check out this list by Forbes.

The 1980s were great to us in a lot of ways, but the times have really changed. Now its 2016, make sure your marketing is keeping up!

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Testimonial Thursday: Michigan War Dog Memorial, Inc.

We will never get tired of hearing about how much our clients enjoy their canopies, tents or other branding tools. It makes us proud and grateful to lead this industry and help you get your business in front of people.

 Here is great testimonial from our friends at the Michigan War Dog Memorial, Inc.

 ”The canopy we purchased from KD Kanopy has worked very well for us. It’s easy to set up and take down. The structure is solid. We love it.”-Michigan War Dog Memorial, Inc.

 The folks at The Michigan War Dog Memorial, Inc. stand for a very worthy cause, they are all about K-9’s that serve and protect us. A non-profit organization who aims to increase people’s knowledge of how important K-9’s are to our armed forces, they strive to educate their communities and the ones around them  They do this through different seminars and presentations. In their PSA video on their website, they mention that War Dogs have been actively serving our country since WWI, now that is impressive! Check out this great clip and more information about this organization here.

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Uses for Canopies You Haven’t Thought Of

Uses for canopies you may not have thought of yet!

Our canopies are great for companies and businesses to bring their brand in front of a lot of people. Star shades will especially help you stand out of a crowd with their unique shape and with an easy setup, it’s no wonder they are a top seller.

Star shades can be used for a variety of events, you just need to think outside the box. Here, we share with you some uses for star shades that maybe you haven’t thought of yet.

 1. Use them as a stage.

Our StarStage 550 design perfectly creates a covered stage for outdoor concerts or other shows. With great acoustics and sight lines for an audience, this canopy will wow your crowd. It stands 21 feet high, gives you 550 square feet of covered space, and requires a 55-foot diameter set up. Speaking of set up, this one is simple and quick. In twenty minutes, you’ll be up and running. Break down is easy too. The whole stage folds down into 3 bags that will fit nicely into the trunk of your vehicle. We are proud to remain the only manufacturer of the StarStage and hope that brings music to your ears.

2. Add some flair to your next outdoor party.

Our StarShade is incredibly unique to the canopy industry and looks really cool when you add it to an event like a wedding or other outdoor party. You can set them up with ground stakes or with our new StarShade plates, you can set them up on a flat surface. Either way, your guests will love the way they look and so will you. They create fabulous gathering places that will keep you and your guests out of the elements. With a few different options for sizes and colors, we know that you will find the perfect one for your special event.

 3. Provide your group with some shade.

As its name suggests, an ample amount of shade is provided with this type of canopy. Set it up at the lake or even your backyard to get some relief from the rising temps. With a quick and easy set up and break down, your StarShade will bring you nothing but convenience. At a place like the lake or the park, not only does it bring your group a good dose of shade, but it also provides a good landmark of where you are hanging out for the day. You can spot a StarShade from quite a distance. In your backyard, it marks the spot of the party. When temps rise, people want to cool down. Help them out. Outdoor gatherings are the best part of summer, we hope a StarShade is on your next guest list.

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A Testimonial Worth Showcasing: Florida Dairy Farmers

Did you know that June is National Dairy Month? We thought we’d milk it for all it’s worth by showcasing this testimonial from our wonderful clients, the Florida Dairy Farmers.

“This past year, Florida Dairy Farmers celebrated a 30-year partnership with University of Florida. Just outside the stadium, FDF staff spread the dairy message to thousands of UF supporters at Fan Fest. Under the blue and orange branded tent, popular activities included enter-to-win contest and giveaways.”-Florida Dairy Farmers

Just as they mentioned, the Florida Dairy Farmers utilize their pop up canopy at events. It’s a great way to get noticed, especially if it is where you include contests and giveaways. Their canopy is really great, yes, but so is the company. Dairy farming families from all over Florida, 130 of them to be exact, have been paving the way to fresh and healthy milk for years. Farming is hard work, but don’t let me be the one to tell you that. Meet some of these devoted and hardworking dairy farm families here or maybe you want to meet the cows, we guess they’re pretty important too. Meet them here.

This organization works to provide not only fresh milk and dairy products but they are also committed to nourishing their surrounding community through education and marketing. They, along with the Dairy Council of Florida, are active in Florida schools by providing curriculum kits to educators for free. This way, students in Florida are exposed to nutrition guidelines and health expectations. FDF is also active in local retail stores where you can find them personally offering promotions and giving ideas about where milk is found at the grocery store or how dairy is displayed to customers. People in Florida love their sports teams. By using players from the NFL as their spokesmen or collaborating with the Gators, FDF uses this excitement about sports to their advantage. Their marketing tactics are well thought out and creative. FDF has a fantastic, happy, website full of resources, recipes, and information that will brighten your day.

Remember, a great way to grow a business is to capitalize on national topics or holidays. This may be something like National Dairy Month, The 4th of July, Autism Awareness month, Black Friday, Small Business Saturday, the list goes on and on. It’s the perfect time for your business to get creative with marketing. Offer discounts and promotions that tie to a specific theme for the month. Maybe you decide to ‘bundle’ your savings with multiple discounts around the holidays. Check out this site for a breakdown of holidays and topics each month (or day!) that you can use to add some flair to your marketing.

 

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Spreading Happiness through Customer Reviews

It’s no doubt that customer happiness is our number one priority. After all, fulfilling our loyal customers’ needs and wants is the reason for our business in the first place. We get lots of happy customer reviews and want to share the wealth with you.

Our customers are always satisfied with the overall quality in the product they choose. We strive to keep leading this industry with quality and innovation in pop up canopies, tents and other branding tools. Our knowledgeable team is always excited to help you market your business, whether it’s the artists who help you design your look or our sales team who will help you pick out the right product for your business. We are proud that you have chosen us and love helping you put your business in front of a crowd.

Here are some happy testimonials from current clients…

”We use our KD Kanopy’s for our L.L.Bean Bootmobile Program. They complement our event footprint very well and make our brand come to life.”    -L.L. Bean

The L.L. Bean Bootmobile is the coolest! This oversized boot, a truck turned boot, travels the country (they’ve hit 14 states & 160,000 miles) to participate in events where their expert guides will show you some fun through outdoor activities, games, and demonstrations. You can check out this big boot in a city near you.

“The main reason we use the star shades is to create a point of difference at events.”-Muscle Milk

 

These guys couldn’t have said it better…the star shades instantly helps you stand out of the crowd. Our innovative star shade sets up fast and is easy to take down. Not only does it provide you with this convenience, but its unique shape quickly becomes the star of the show. Speaking of being the star of the show, Muscle Milk aims at providing their customers with the protein they need to optimize their performance. They offer all kinds of different products that will help you with anything from exercise recovery to filling in the space between meals. Check out more about their products here.

 “The canopy/tent is working out so well. We love it! Great quality and everyone loves it!” -Greenville County Soil and Water Conservation District

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Greenville County, located in South Carolina, is home to nearly half a million people. Their soil and water conservation district helps to keep their beautiful land just that, beautiful. They have the ultimate goal of saving the water and soil of Greenville so that future generations can enjoy it. How might they do this you ask? Volunteers. They help educate people of Greenville about the importance of these natural resources. Here’s the thing. There are over 3,000 conservation districts across our country. Find your local conservation district to get educated on how you can make a difference in protecting your forests, water, soil, wildlife and your air. These are important things in life. Everybody can make a difference.

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KD Kanopy Celebrate’s St. Paddy’s Day

KD Kanopy loves a good holiday! And St. Paddy’s day is no exception. Here is a look at some St. Paddy’s Day festivities in years past.  A couple of years ago we  headed to Churchill’s for fundraiser benefiting the Morgridge Academy at National Jewish Health.  The day was complete with traditional Irish dancers, bagpipes, and music after the St. Patrick’s Day parade.

The Morgridge Academy at National Jewish Health  is  a free day school for 90 chronically ill students in kindergarten through eighth grades suffering from illnesses such as severe asthma, sickle cell anemia, HIV/AIDS among others. Here, students learn to manage their illnesses and lead healthy, productive and meaningful lives.

KD Kanopy is the leading provider of quality canopies. Contact us today to see how we can improve your marketing!

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