BRING IT ON, SPRING MARKETING!

It’s finally time to start thinking spring thoughts. Alright, some of us have had them for a while but temperatures are finally starting to warm up nicely (sorry Northeasters), days are getting longer & summer plans are filling calendars. Now is the perfect time to have some fun with your spring marketing. Here are a few ideas for you to jump start your sales this spring.

 March Madness

It starts this week! People were hustling to get their brackets completed & submitted before tip off today. It’s an exciting tournament, even if you aren’t a basketball fan. The upsets, cheering for your hometown team, all the hype is fun! Bring it in to your business by having your customers fill out brackets & give away promotional items or gift cards. There is a possibility to get hundreds of brackets this way, get ready! NCAA can teach us a lot about marketing. Check out how here!

Do a Spring Clean

Of course, you won’t actually be offering cleaning services. This is a great way to clean out some old inventory. Offer discounts on older items to make room for the newer ones. This is a fun way to get people interested in your new items & lucky for you, it will help you clear some space. Perhaps this is a good year to do a spring clean on your marketing in general. Here are some good ideas on how you can do so!

 Holidays

In the next few months, there are plenty of holidays that you can use to help create themes within your marketing strategies. You have St. Patrick’s Day (3/17), the first official day of spring (3/20), April Fool’s Day (4/1), Easter (4/16), Tax Day (4/18), Take Your Child To Work Day (4/27), Cinco de Mayo (5/5) & Mother’s Day (5/14). Think about running specific specials aimed at your target audience, have contests or create events to build traffic around these days. We will feature some fun & exciting ways to do this in the next few weeks!

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It’s Time to Party with This Month’s Special

For the next 3 weeks, you have the chance to buy one get one free on all of our PartyShade frames and tops.  The PartyShade is our most cost-effective canopy. It could be the perfect solution for you as a consumer or a business who is looking for a budget friendly kanopy that offers the same design as our higher end kanopies.

 Our PartyShades are a top seller. Here’s why you should take advantage of the special this month:

-Bring your branding vision to life!

-It’s a cost-effective option.

-You can cover the top with graphics of your choice.

-It’s all one-piece.

-The frame is powder-coated to help minimize rust.

-The frame is covered by a 5-year guarantee.

-Pick from 3 sizes: 10’x10’, 8’x8’ & 5’x5’.

-The fabric we use for the top is made of 500 Denier Oxford Polyester which is lightweight, durable, water-resistant, UV-protected, & it meets fire code regulations.

-The top is covered by a 1-year warranty.

-Choose from 17 bold colors or of course, get it printed with your logo.

-It is ready for any type of weather!

-Use it indoors or outdoors.

Check out our website for more information on our PartyShade design and take advantage of this great deal!

 

 


 

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WHAT MAKES IT A TOP SELLER?

We are so happy to provide our clients with industry leading products & designs so that they can make a statement in crowds and at events.

Over 30 years ago, our scissor-action pop-up kanopy marked us as an innovator in this industry & ever since we have lead this field with a variety of options for our clients. With over 11 different kanopy & tent designs and 8 more branding tools, we have something to fit everyone’s marketing needs.

Our Majestic Pop-Up kanopies are one of our top sellers, let’s check out why:

•They provide great versatility & excellent visual appeal

•Chose from 3 different sizes-10’x10’, 10’x15’ & 10’x20’

•The frames come with a lifetime warranty & the top comes with a 1 year warranty

•They are great for both indoor & outdoor use.

•They are water-resistant, fire-retardant, and UV-protected

•They’re lightweight & strong

•You can choose from 17 different colors or have the top custom printed with your graphics

•Our eye catching accessories including side panels, rail curtains, weights & a shippable hard case go perfect with this design.

 •The frames won’t rust!

The Majestic has unlimited graphic possibility & with a life-time warranty on the commercial-grade aluminum frame, it could be the perfect match for your kanopy needs. If you are ready to start the process of investing in a KD Kanopy, request a quote here!

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Time to Join the Oskar Blues Fun!

Golf season is right around the corner (if you haven’t already done some winter golfing) & that means one of our favorite events is too, the Grip, Sip & Give Classic. This will be the 3rd annual event hosted by our clients at Oskar Blues Brewery.

Mark your calendars for this year’s beer-filled, wild tournament on May 12th at Twin Peaks Golf Course in Longmont, Colorado. Registration is open! Sign your company up to have some fun, network & support a good cause while you’re at it. What could be better than soaking up the Colorado sunshine, throwing back some tasty craft beer, playing 18 holes of golf with beautiful views, enjoying a BBQ on the green, entering a raffle and supporting an outstanding cause? We can’t think of much either.

We love getting to sponsor this event because we, of course, thoroughly enjoy all of the above-mentioned events, but this event stands out because of what it gives back to, The Oskar Blue’s Can’d Aid Foundation. Their mission is strong: to make a difference where they can. They focus their “do-goodery” efforts on supporting towns, tunes, trails + treads. Find out more about their outstanding efforts and learn how you can play a part in the goodness here.

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February Special

There are still 2 more weeks to take advantage of our exciting special this month: a FREE mesh back wall with purchase of a printed canopy top & frame

 What’s so special about this FREE side panel, you ask?

Style and Function!

-This accessory will jazz up your tent and give you another reason to stand out in a crowd.

-It is easy to add to your canopy frame with hook-and-loop attachments.

-Or have us add a zipper attachment system (an additional cost).

-It offers more space for graphics like your team or business logo.

-It provides you with additional protection from the sun, wind or other weather elements.

-It is water-resistant, fire-retardant to CPAI-84 and NFPA-701 & it is UV-protected.

This special is the perfect way to start accessorizing your canopy. Spring events are right around the corner which means more than likely, your canopy will be exposed to the outdoors more and more. Make sure to check out our complete line up of canopy accessories including more info on our side panels, rail curtains, table covers, chalet tops, weight bags & our hard cases.

 

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Valentine’s Day Marketing Ideas

Roses are red, violets are blue, we like to have fun with marketing and so should you.

It’s time to replace your winter marketing displays with something that will get everybody’s hearts pumping. Valentine’s Day is only 5 days away which gives you a little time to figure out a fun and romantic way to catch the attention of the 62% of adults will put their money into this multi-billion dollar holiday. Here are 3 of our favorite ways for you to increase your sales on February 14th.

Use Social Media to Spread The Love

Engage your audience by having them “spread the love” on your social media accounts. There are plenty of love stories out there & this is the perfect time for people to share them. Have your clients, present and future, share these stories and have them use a specific hashtag when they do.  “Love in the Air” was a campaign ran by United Airlines where they gave away 2 roundtrip tickets to anywhere in the U.S. for customers who shared the best story of falling in love while traveling. Here are a few other ways companies have used love in their campaigns.

Create a Coupon Book

This may sound familiar, maybe you’ve done this for your significant other. Couples tend to give each other coupons for backrubs, a free night off from making dinner, you get the picture. A business can do this too. Create a coupon book full of discounts, offers for buy one get ones or bounce back offers.  Check out these 50 free coupon templates.

 Incorporate the Singles, Too!

Have fun with this one. Valentine’s Day isn’t for everybody and singles are probably pretty sick of all the romance by now. Here’s a few ideas to incorporate the singles into your marketing strategies.  If you run a restaurant, perhaps you run a discount for carry out or delivery so that singles can enjoy their meal at home and avoid the romantic setting of a restaurant on Valentine’s Day. Or you could run a contest on social media and have people share their best break up story instead of their best love story. Either way, make sure you are paying attention to all of your customers, no matter their situation.

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TESTIMONIAL THURSDAY: Waves Surf Academy

There’s nothing better than a happy client, except maybe the beach. Combine those two and the combination is worth celebrating. On this Testimonial Thursday, we are featuring our beach loving clients from Boca Raton, Florida, The Waves Surf Academy.

“The tents are working great!  They’re perfect for our camp programs.”

Just as they mentioned, The Waves Surf Academy (WSA), uses their pop up kanopies at their many different camp programs. These programs are just what you need if you are looking to take your beach experience to the next level. The WSA offers surf camps, lessons and events with the goal of making their programs “both fun & educational”.

Their KD kanopies are the perfect addition to their crew. With their logo printed boldy on the top of their kanopies, they are easy to spot on the beach and make for a great gathering place or landmark for their campers. Looking for a kanopy for your camp program? Check out our website for some exciting options.

The WSA doesn’t just have camps, these camps really go above and beyond. A student from a local university is there to teach campers about marine biology, environmental science, geology, oceanography and more. The ocean becomes a whole new place once you know the importance of these issues. On top of this, you get to surf, paddle-board, boogie-board, swim, play beach games and enjoy other activities. Keep this in mind when you are ready to plan your next birthday party, team building event, marketing event or other fun day.

We at KD Kanopy may be landlocked in cold and wintery Denver, Colorado but we love it. Of course, winter weather looks different in Florida and it isn’t stopping the WSA from taking full advantage of their surroundings. They have a full line-up of camps and clubs for the rest of the winter, and of course into the summer months. Check out their calendar here, even if you aren’t planning a trip to Boca Raton in the near future, it feels good to dream about warmer places.

 

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WHEN WACKY MARKETING WORKS

We’ve had fun on social media this week by celebrating wacky holidays. Who knew, there’s  a fun (and sometimes weird) thing to be celebrated every day of the year? Today happens to be Spouse’s Day so make sure to do something extra special for your better half. Strategies like this are a fresh way to have a good time when it comes to marketing your business. There are other wild and crazy tactics that companies have used to be remembered. Apparently, being unconventional attracts a lot of people. Here’s a couple times when getting wacky with marketing actually worked.

Live in the MSI for a Month!

Yes, you read that right. Back in 2010, the Museum of Science and Industry (MSI) in Chicago began a contest called the Month at the Museum Contest. One person was chosen from a pool of 1,000 applicants and that lucky person got to live, day in and day out, inside the museum. What an adventure and we must say, a pretty weird one. The winner was selected to not only live there 24 hours a day for 30 days but was also given $10,000 for his time spent there. On top of the 10 grand, he also walked away with some pretty cool tech swag including a camera and a laptop. It sounds like the museum held the contest for a few years and has since done away with it but kudos to them for thinking outside the box.

Reverse Psychology

We are all pretty familiar with the idea behind being enticed by something that is forbidden. Isn’t weird that when we aren’t supposed to have something, we want it more?  Reverse psychology has been around for a while and was made famous by the Reactance Theory. Have you ever used it in your marketing strategies? Patagonia did and go figure, it worked. On Black Friday in 2011 they ran an ad in The New York Times saying “Don’t Buy This Jacket”. The picture (shown above) tempted shoppers, but Patagonia’s idea was that they wanted consumers to hold back from buying it on an impulse, you might not need that one-of-a-kind fleece jacket, right now, right? The clothing industry is infamous for the amount of waste they create so Patagonia decided to play with consumers minds by having the right buyer realize “if I’m going to purchase a jacket, it should be this one because it’s made of recycled materials, is known for its durability and the company will back me up with their excellent customer service”. It worked for Patagonia and it’s worked for a couple other companies too.

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THE STARSHADE: A Big Kanopy for Big Dreamers

Our mission at KD Kanopy is to help you stand out from the crowd. This is true whether you are a business, a sports team, a fan, or any other group of dreamers. We are excited to help you develop the perfect look for your needs. If you’re a big dreamer, chances are you want to make a big impression. Our StarShade design is an eye-popping innovation that we introduced in the early 1990s. It revolutionized the look of portable event tents and is ready to revolutionize your dreams.

Speaking of dreams, our clients at Camp Beemore know a thing or two. This group of people, out of Baltimore, is made up of artists, creators, producers and of course, dreamers. 2016 took them to all types of events including balls, bazaars and The Freeform Arts Festival. Of course, with this bright purple StarShade, they were hard to miss, making a lasting impression on festival goers. We know 2017 will bring them to more magical events to exhibit the talents of their ‘mischief-makers, booty-shakers, world-creators, dream-dreamers, plan-schemers, music magicians, technicians, agents, and reagents.’

The StarShade is the perfect addition to their outdoor festivals, and for yours too. This kanopy is big. You have a few choices—the 200, the 400, and the 800. Each giving you the respected amount of square feet. The size you choose will allow for more or less people to fit underneath, whether they are hanging out or seated at banquet tables. We love the bold color Camp Beemore picked for their StarShade and we have 16 more colors to choose from. Or of course, you can choose to have it custom screen-printed with graphics of your choice.

We make sure that you are getting a quality pop up kanopy when you order from KD. We use the best of the best materials when it comes to every aspect of our kanopies, from the frame to the top. We provide the high quality that you and we both expect.

No matter what your unique StarShade looks like, design-wise, know that they are easy to set up and to take down. This giant kanopy will be set up in a matter of 20 minutes and breaks down to a few carry bags that will fit in your trunk for easy and convenient storage.

Just like our friends at Camp Beemore, with a StarShade, you will become the star of the show. KD Kanopy is proud to provide you with the original StarShade.

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MARKETING TRENDS FOR THE NEW YEAR

It’s all about selling your product or service to your customers. Marketing is there to help you communicate why these customers should buy your product. Of course, easier said than done as marketing is a wild ride of figuring out the best ways to bring those customers in. Predictors are saying that “2017 will be the year of a little less conversation and a little more action”.  Here are a couple trends you might see in 2017. Remember, you’ll never know unless you try, so have fun & don’t hesitate to try out new ideas.

MAKE CONTENT MARKETING YOUR BEST FRIEND

Attract your present customers and bring in some new ones with creative content marketing. They key to this is to make it valuable. Make people want your product instead of making them avoid it. Continue to market through email, social media, pod casts and videos because that’s what people use most. But, make it exciting! Try out something you haven’t tried before. Hook your audience. Here are a few ideas to turbo charge your content marketing this year.

BRING YOUR STORY TELLING TO LIFE

As we said earlier, 2017 will see more action. When a customer sees a video, they connect immediately. We are seeing a lot more videos as we scroll through newsfeeds and a lot less static images or words. Videos are a much more memorable way to get your message across. Facebook’s Live Video feature lets you engage with your customers while you broadcast. With more and more updates, this is becoming even more valuable.  Even though the idea behind Live Video marketing isn’t a new one, Facebook is making it easier. Here are some great examples of Live Videos that have been used on Facebook.

 

 

 

 

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